01Interface fact
16
Product categories
The delivered catalogue navigation exposes the breadth of the range without forcing buyers through a generic search page.
Client case study / 05
Construction commerce · External client build
Western Timber and Building Supplies × Mind Frontier
From product lookup to quote, without slowing the job.
Mind Frontier designed and built a trade-first commerce platform for a Melbourne timber and building-supply yard, connecting product discovery, specifications, pack pricing and direct enquiry in one fast storefront.
Primary user
Builder, tradie or renovator
Operating context
Yard, office or job site
Core input
Product and quantity need
Core action
Quote, phone or WhatsApp
01 / Operating problem
A trade storefront has to answer practical questions first.
A builder rarely arrives to browse for inspiration. They need to identify the right material, confirm the specification, understand the likely pack cost and reach a person who can complete the order.
The design constraint
Make a deep catalogue feel as direct as asking across the trade counter.
Find × specify × enquire
01
A broad catalogue has to feel fast
Structural timber, flooring, hardware, cladding and specialist materials need clear category paths without turning the storefront into a directory.
02
The product detail drives the enquiry
Size, grade, unit pricing, stock signals and delivery context must be visible before a buyer is ready to call or request a quote.
03
Trade customers often browse from the job
The path must remain usable on mobile, where speed, readable specifications and one-tap contact matter more than a long brand story.
04
Local service is part of the product
Trading hours, delivery area, phone, WhatsApp and real response expectations need the same prominence as the catalogue itself.
02 / Delivered storefront
The yard story leads directly to products and quotes.
The home experience combines a specific local operating story with persistent product, phone, WhatsApp and quote pathways. The result is a storefront built around action rather than generic brand theatre.
Delivered client interface
03 / Trade route
Five steps from a job need to a human response.
The system keeps the customer moving without pretending every timber order should complete as an anonymous online checkout. Digital speed leads into an informed conversation with the yard team.
01
Arrive
Start from the job need
Search, category navigation and clear service cues orient the buyer immediately.
02
Browse
Move through trade categories
A deep product range is organised around the way builders recognise materials.
03
Specify
Choose size, grade and quantity
Product detail becomes an active configuration step instead of passive catalogue copy.
04
Price
See an indicative pack total
The quick-quote surface turns unit pricing and quantity into a practical buying reference.
05
Enquire
Quote, call or message
The final action stays visible so the digital journey can move directly into the yard team.
Trade counter handoffDigital context reaches the yard team
04 / Quick quote
Product detail becomes an enquiry instrument.
The product page combines the material image, grade and size selection, quantity, indicative total and delivery location before presenting a direct quote action.
01
Choose the specification
Size and grade are explicit inputs, not details hidden in a PDF.
02
Set a practical quantity
The interface keeps the selected material and unit basis visible while quantity changes.
03
Add delivery context
Suburb and postcode make pickup or delivery part of the same enquiry frame.
04
Move into a real quote
The estimate informs the conversation while stock, delivery and trade pricing remain subject to confirmation.
05 / System architecture
Four layers connect catalogue depth to a human quote.
Discovery, product configuration, price context and enquiry routing remain separate operating layers. Together they preserve the practical information the yard team needs to respond.
/L1
Trade interface
Customer-facing discovery
SearchCategoriesProduct pages
/L2
Product engine
Catalogue and specification layer
SizesGradesUnit pricingStock cues
/L3
Quote configuration
Quantity and delivery context
Pack quantityEstimateDelivery area
/L4
Enquiry routing
Human response layer
Quote requestPhoneWhatsAppContact form
06 / Implementation facts
Measured by what the delivered interface makes possible.
The evidence stays with the implemented product and its clearly identified design target. Interface facts are separated from performance claims.
02Design target
< 60 sec
Product-to-enquiry route
The internal design target for moving a trade customer from a recognised product need to a direct enquiry action.
03Interface fact
1 tap
Direct contact access
Phone and WhatsApp actions remain immediately available across the storefront and product journey.
07 / Supporting interfaces
Discovery, contact and the full catalogue remain coherent.
The system carries the same product language and action hierarchy across category discovery, direct contact and catalogue navigation.
Client delivery
The digital storefront behaves like a useful trade counter.
Western Timber's platform turns catalogue complexity into a clear route through product selection, pricing context and human response. The interface respects how trade customers buy while giving the yard team better enquiry context.
Discuss trade commerce systems